Brian Pereira

Print publications once depended heavily on advertising revenues. Before the noughties, there were lots of advertisements appearing in magazines and newspapers. However, with the onset of online publications, advertising in print began to diminish. Print publications such as newspapers and magazines struggled to make revenues and profits. Online advertising and new models like programmatic advertising.....

It is the year 2018 and companies are creating more content than ever before. But is everyone doing it right? As India’s first content marketing company, we’ve spent more than three years in the trenches and have realized that there are some content marketing Dos and Don’ts that are universally applicable. For example, always starting.....

When Scatter started creating customised content marketing solutions four years ago, one of our founding clients belonged to a pharmaceutical company. We all were very excited to have this brand on-board and enthusiastically created five original pieces of content for one of its brands in the summer of 2015. Four years and 15,000 pieces later.....