Scatter Editorial Desk

As your audience prepares for May with trimmed waistlines and vacation plans, we bring you a suite of content marketing topics to let your brand be seen in their best digital avatars. With the mercury soaring, taking with it the craze for T20 and air/train fares, here are 19 content pegs that brands like yours.....

Did you know that there are over 200 million monthly active users on Pinterest? Pinterest is a popular social platform that helps users find inspiration and discover endless ideas related to various content like food, travel, home improvement and lots more. For brands, Pinterest is a great platform to reach out to a niche audience.....

In my last blog post titled ‘Great Examples of Engaging Content’ I gave the example of Coke using personalised content, and signed off with the statement: This is the age of mass personalisation. In this post, I want to elaborate on personalisation and customisation of content. A 2016 Demand Metric study found that 80 percent.....