Brian Pereira

Brands want to become publishers and producers of content. Marketers have finally acknowledged that good content is the way to a consumer’s heart; it is essential to drive audience engagement and conversations. Keeping content consumers ‘engaged’ means a couple of things. There are presentation aspects to be considered. The content should be interesting, meaning it.....

Businesses that are just starting out often don’t have a lot of capital to spend on multiple marketing campaigns. So, with limited resources, the real challenge is to draft a strategy that’s both effective and affordable. In today’s scenario, content marketing is the most viable strategy for small businesses essentials, like getting more leads by.....

Light-hearted humour, practical jokes, and clever pranks… what an action-packed start to April! Apart from the legendary April Fools’ Day, the month is also known for welcoming the financial year. Temperatures have begun to rise, and your audience is cheerful and excited. This is a time for fresh beginnings. And your brand has the chance.....