Scatter Editorial Desk

If you promote your business online, you have probably utilised some form of content marketing, without even realising it. Your website, company blog and social media pages leverage content to interact with your audience. A huge amount of content is created every day, and consumers have endless options to access the same content. While search.....

For years marketers have been pushing messages to consumers through commercials at sporting events, ads on TV, radio, outdoor and print. The communication was always one way, and product focused. When the Internet and mobile phone arrived, people had a way to instantly communicate with each other. And with the advent of instant messaging apps.....

Over the past few years, Twitter has grown to become one of the most useful and powerful media to get one’s voice heard. It also poses an excellent content marketing opportunity for experts to influence and shape opinions. A Twitter influencer has a huge role to play in creating or adding to the buzz around.....