Scatter Editorial Desk
Content and Commerce: Way Forward in Digital Marketing
1 min read
In 1996, Bill Gates, in his essay “Content is King”, forecasted the then new-born internet’s power to fuel content and promise better outreach. Companies who innovate new ways of entertaining, informing customers with content will thrive on the internet. Today it rings truer than ever, and it’s not an overstatement to say content has transcended.....
How to benchmark your content against the competition
4 min read
Competitive benchmarking is a process by which you evaluate your brand against that of the competitors in your space, by using a set of metrics. This is the first step of comparative analysis. However, to increase your company’s market share in the industry, you would need to look beyond these surface-level metrics. So, you should.....
What makes great content? A guide for online marketers
2 min read
Content marketing has become a major buzzword in internet business circles over the past few years. Some consider it to be a radically new technique, while others claim that it’s just an interesting spin on the traditional marketing approach. Either way, the success or failure of a content marketing initiative is always dictated by the.....