Scatter Editorial Desk

To connect with users, effectively. At least, that’s why we at Scatter use the first-person narrative so extensively. Today’s content marketing is all about telling stories. A brand that is able to come up with the best story is the one to get rewarded in the form of a lead or sale. If you think.....

Given the information overload seen today, consumers tend to automatically tune out excessive noise. This could make traditional marketing and promotional strategies for brands a futile exercise. It is in this scenario that many companies are realizing the value of ‘experiential’ marketing. Through their brands, they are providing great engaging experiences directly or indirectly for their consumers. They are bringing innovative and creative interactions with consumers at live.....

Welcome February, the shortest month of the year, but one that plays a significant role in how the rest of your year unfolds. It is a time when Valentine’s Week wraps romantics in a hazy daze, art and wine festivals stimulate minds and keep the spirits high, and firmly made resolutions begin to crumble. Yes,.....