Scatter Editorial Desk

While storytelling is innate to human beings and content is hailed as king, the real strength of it has been felt only since social media and digital marketing started to grow by leaps and bounds. Content marketing is not only an art; it’s a science too. This can be seen in the consumer-driven content marketing.....

You would have heard often enough about crafting relevant and engaging content that can help the consumer with a possible solution to a problem they face. But is good written content solely enough to push the envelope in content marketing? Well, there has to be some plan that should form the basis of your content marketing. A huge amount of online content is produced every hour, so how do you separate yours from the herd? There.....

Designing a successful marketing campaign isn’t easy. Even if things are done to perfection, there’s no guarantee that it will be a hit. Essentially, what one must do is include as many ingredients as possible that experts recommend and wait for the campaign to work its magic. The importance of video marketing is increasing every.....