Blog Posts

In 1996, Bill Gates, in his essay “Content is King”, forecasted the then new-born internet’s power to fuel content and promise better outreach. Companies who innovate new ways of entertaining, informing customers with content will thrive on the internet. Today it rings truer than ever, and it’s not an overstatement to say content has transcended.....

As a marketer, you’re always looking for segments of the market that you may have not yet tapped into or ways to better communicate with different target audiences. But have you ever thought it possible that there is this large community of over 100 million people that barely any brand is speaking to – or.....

If you’re in the B2B domain, it is very important to establish your credibility and expertise. And connecting one-on-one or one-on-many with your vendors or with your existing and potential customers greatly helps businesses do that. But with the recent lockdowns due to COVID-19, brands and marketers need to adopt new ways to promote their.....