Blog Posts

Bad copywriting is to a brand what typing ‘lyk dis’ is to a person’s social credibility. Back in 2010, when social media was a new thing, ‘chat language’ may have seemed cool. But now, in 2020, if you were to receive such a text, you’d instinctively cringe, and probably ignore the person. Similarly, the way.....

We have been in the content marketing business for half a dozen years now. In India, we are witnessing the rise of content marketing, and over 86% of CMOs have increased investment in their content marketing efforts to achieve marketing goals that drive business. The increase in interest and investment means content marketing is likely.....

Over the past few months, people have been turning to social media and content platforms for their regular dose of entertainment as they took to staying home. Today, there are more subscribers on video streaming services than on traditional cable connections. Content, merged with social media, has been the connecting factor during this period of.....