Blog Posts

Ever since it came on the scene over a decade ago, YouTube has revolutionized the way audiences consume video content. With over 1.9 billion logged-in monthly users, YouTube is the second most visited site after Google. Omnipresent in 91 countries and across generations, YouTube offers its viewers an unlimited supply of videos to choose from and watch. But for a.....

“Branding is what people say about you when you’re not in the room” –Jeff Bezos The terms brand and tagline are often used interchangeably today. Even though a tagline does not entirely define the brand, it is a step towards making a powerful brand identity. Which is why when you hear the lines ‘The Happiest.....

With disruptive technologies and a surge in visual mediums of communication, it’s a given that video content will rule the marketing industry in future. As confirmed by the Cisco Visual Networking Index, video content is expected to make up 80% of all internet traffic by 2021. In this scenario, it becomes increasingly important to understand.....