Blog Posts

No matter which marketing channel you may talk about, content is at the center of it all. Content helps a brand reach out to its target audience and connect with them. A well-thought-out content marketing campaign can really help your startup gain the traction it needs. More than 70% of marketers say that content marketing increases.....

The field of ‘sales’ is entirely metrics-driven. But instead of looking at sales through a peephole, you should look at it as a process. In other words, you should monitor various metrics that lead to a conversion instead of simply looking at the sales numbers. This will also help you identify gaps, if any, in the processes.....

As a marketer, the one superpower you must possess is adaptability. You could have put substantial money and effort into a particular marketing channel – but before you know it, your audience may have shifted loyalties to the next new innovation. Marketers today need to be agile enough to adapt to such changes. As today’s audience.....