Blog Posts
Blog Posts
Apr 2019
8 Clever brand loyalty programs your brand can learn from
3 min read
Research has proven time and again that retaining customers is crucial for a business. Numerous studies have shown that it is as much as five times cheaper to retain a customer than to create a new one. In addition to that, existing customers are more likely to purchase more and try out new products than new customers. But.....
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Blog Posts
Apr 2019
A beginner’s guide to lead scoring
2 min read
Businesses are continually evolving their key performance indicators (KPIs). And as digital marketing establishes its prominence, this picture keeps changing. Although marketing channels grow and multiply, the primary objective of most marketing campaigns remains the same, that is, generating leads. The early form of Lead Scoring Leads are usually categorised into three categories – Hot,.....
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Blog Posts
Apr 2019
Why micro-influencers may be a suitable option for your brand
2 min read
The influencer marketing game has transformed into a billion-dollar industry today and is set to grow even more by the end of 2020. Considering we live in a digital age, the term influencer is not unfamiliar; but micro-influencers is a term still unheard of by many. The question that marketers are asking today is: “Who.....