Blog Posts

Termed as the ‘fifth quarter’ by marketers, Diwali is one of India’s most celebrated festivals. Diwali is also the most lucrative time for brands to showcase a brilliant campaign designed to engage their customers. Seeking to make an impact via content, marketers have increased their pre-festive spend from 12-15% in 2017 to 27-30% in 2018. But today brands are.....

The proliferation of technology has made photographers and videographers out of us all. An image upload on Instagram or a video shared on YouTube is expected to attract a generous shower of likes and comments. However, this is far from the professional quality of work that not only creates a lasting impact on online media.....

Have you ever had to rewrite a piece so many times even after listening to a brief, you can’t see what’s wrong with it anymore? The good news is that it’s not just you. The problem that often lies at the root of such situations is that there exists a gap in the understanding of.....