Blog Posts

About 90% of B2B businesses use content marketing to generate leads. But only 5% of them agree that their efforts are fruitful. So, what’s going wrong? For one, merely producing content is not enough. Your content needs to be relevant to the context for which it is created. This means it should add to an ongoing conversation or.....

Video has become the buzzword in the marketing arena for all the right reasons. Statistics support this claim as 90% of the customers say that videos are imperative for them while making a buying decision. Also, the mere mention of the word ‘video’ in an email subject line increases open rates by 19%. This interest has transformed the.....

Have you ever wondered why brands are increasingly choosing content marketing over traditional methods as part of their marketing strategy? Well, it’s because content marketing costs 62% less than traditional marketing and generates about three times as many leads! Today, 93% of B2B marketers use content marketing to communicate with their audience. But what is more important.....