Scatter Editorial Desk

Content marketing strategies have evolved from merely putting out creative content to actual storytelling with an impact. And what makes this narrative more effective is the clever way of using data – surveys, research and statistics – to create insightful and valuable content. Here are a few examples on the best way to use data.....

A content marketing calendar in its simplest form is a roster of content to be created over a period of time, in multiple formats and distributed to the target audience through multiple platforms. A content calendar benefits your brand in the following ways:  Ensures you don’t miss out on any relevant opportunity to create compelling content  Maps delivery channels to ensure the content is consumed by the target audience on different.....

This spring month brings celebrations, festivities and merriment; from Holi to Women’s Day, Good Friday to regional festivals like Gudi Padwa and Gangaur. March is the time to rejoice and relish the good things to come. It’s also the time when marketers can implant themselves in the minds of their audience through creative and expertly.....