Scatter Editorial Desk

In the rush to create more content, there’s barely enough time for brands to think of about the “why”, “for who” and “to what end” of content marketing. While every brand has its unique set of marketing goals, values, and assets, a lot can be learnt by tapping into industry thought leadership to identify trends.....

With over 430+ million internet users- 75% of which are millennials- and the largest number of AdBlock users in the world, Content Marketing in India is a plane waiting to take off. Here’s a look at the Great Indian Content Marketing Story your brand can be a part of –   

Back in the day, it was normal to keep to yourself on the internet. You didn’t want to share your full name, let alone your photo, on a public web forum.   Now, the opposite is true. When people use the internet, they want to share everything. More than 2 billion people share photos, life.....