Jul 2020
Content marketing explained for beginners
12 min read
We have been in the content marketing business for half a dozen years now. In India, we are witnessing the rise of content marketing, and over 86% of CMOs have increased investment in their content marketing efforts to achieve marketing goals that drive business. The increase in interest and investment means content marketing is likely.....
Read More
Jul 2020
Why it makes sense to take your content to Tier II and Tier III cities in India
4 min read
Over the past few months, people have been turning to social media and content platforms for their regular dose of entertainment as they took to staying home. Today, there are more subscribers on video streaming services than on traditional cable connections. Content, merged with social media, has been the connecting factor during this period of.....
Read More
Jul 2020
5 Marketing models to consider when creating a content marketing campaign
4 min read
Looking at current trends, and those speculated for the future, it’s hard to think of a brand’s expansion without content marketing. According to statistics, about 72% of marketers agree that content marketing strategies increase engagement. While 91% of B2B marketers depend on content marketing to influence buyers, 73% of businesses have a dedicated team to.....
Read More
Jul 2020
9 Content Marketing Friendly Global and Indian Brand Taglines
4 min read
Have you ever played the word association game? Where someone tells you a word and you have to immediately reply with another word that comes to mind? If you think of brands in a similar context, what immediately follows the brand name is likely to be the brand tagline or jingle. Want to give it.....
Read More
Jul 2020
Recent examples of context in marketing communication in India
2 min read
The coronavirus pandemic has forced people to figure out creative ways to stay entertained and connected while staying apart. It has increased the time spent online exponentially. There is a continuous upload of content across digital channels on a daily basis, as an increasing number of brands attempt to engage with their customers. This has.....
Read More
Jul 2020
5 Quality checks that your content needs to pass
2 min read
Updated on 3rd July 2020 “Good content is not storytelling. It’s telling your story well.” – @MarketingProfs Quality and uniqueness are the two key elements that separate your content from the crowd. What is quality content, you ask? “A grammatically correct piece of content that addresses a specific issue or topic and provides a solution.....
Read More
Jun 2020
Minutes of the Meeting For Content Marketing
2 min read
Updated 26th June 2020 It was one hell of a meeting. The agenda included presenting the monthly content marketing calendar, approving text content, video scripts, and infographics, discussing a new product launch, analyzing the content published, and discussing a tactical content opportunity. This is by no means an exhaustive list of what potentially gets discussed.....