The future of digital communication, chatbot is revolutionising the way brands interact with consumers. From Rosie in The Jetsons to Samantha in Her, bots have been visualised to not simply answer commands but also to converse seamlessly. Beyond the realm of personal assistants like Siri and Alexa, chatbots – AI-driven programs – have been taught.....

It is no news that the business world is evolving primarily through virtual association and social media marketing. From political agendas to ethical consumerism, our decisions are influenced and overpowered for the good and the bad, mostly by businesses and commercial corporations. How do they do it just by being on the internet? And how.....

Do you know how content finds the right consumer? Certainly not when it’s ejected without preparation, and out of the twelve people it bonks on the head only two are receptive to it. No. Instead, it pollinates through the magic of content seeding. Influencer marketing that subtly nestles branded content or products on appropriate platforms.....

Artificial intelligence (AI) has advanced by leaps and bounds ever since Alan Turing first asked the question, ‘can machines think?’ in 1950. A game changer in all major industries, including content marketing, AI is evolving the way companies conduct themselves in the market. So how does it really fit into the content marketing space? A.....

A wise man once said that “Good design is good business”. That wise man, Thomas Watson Jr., was tech giant IBM’s second president, and a political figure, American businessman and philanthropist. Since then, designers from all disciplines across the world have treated his statement as an adage, and several industries have caught up to the.....

Influencer marketing has rapidly become the fastest-growing method of customer acquisition online. (Source) Yet many marketers don’t grasp the concept. Simply put, influencer marketing is a hybrid of traditional and upcoming marketing techniques. The focus lies on leveraging key figures of the industry to drive a brand message to the desired audience. While inspired by.....

The online marketing landscape has been through many shifts, but email marketing is one branch of digital marketing that continues to thrive. Wondering why? Email marketing provides businesses with a great opportunity to reach out to a wide audience on a small budget. When 72% of consumers prefer that companies communicate with them via email,.....