Jan 2019
6 Ways to deal with that lull in your freelancing career
2 min read
Quitting your full-time job and embracing freelancing as a career option isn’t an easy decision to make. However, if well thought through, it can become the most rewarding way of getting ahead in your career. With the freedom to choose what freelance projects to take up and when, having more time to pursue personal interests and hobbies,.....
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Jan 2019
Why you should consider introducing live chat to your website
2 min read
Have you been wrestling with the idea of integrating ‘live chat’ with your website? If you have, this piece will hopefully ease some of that tussle. A study by FurstPerson revealed that 77% of customers wouldn’t make a purchase on a website that doesn’t offer live chat support. Therefore, it clearly isn’t just an industry trend anymore; live chat is something customers want......
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Jan 2019
How to make your way through a social media crisis
3 min read
For any brand with a social media presence, it is challenging to keep its employees on the same page about online etiquette and social media dos and don’ts. Every now and then we see a brand’s reputation get dragged through the mud; sometimes for an agonisingly long spell. It could be because of a small foolish.....
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Jan 2019
IAMAI India Digital Summit – Session on the changing marketing landscape
4 min read
Scatter is covering the 13th edition of IAMAI’s India Digital Summit held at the LaLit. This is the last of the reports that will be flowing in. Explore this space for the other four. 13th India Digital Summit 18th January; Day 2 Hall 3: Future of Marketing Session 2: Emerging Tech: Changing the Marketing Landscape.....
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Jan 2019
IAMAI India Digital Summit – Session on MAdTech
2 min read
Scatter is covering the 13th edition of IAMAI’s India Digital Summit held at the LaLit. This is the fourth of the reports that will be flowing in. Watch this space for more. 13th India Digital Summit 18th January; Day 2 Hall 3: Future of Marketing Session 1: Welcome to the Age of MAdTech A confluence.....
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Jan 2019
IAMAI India Digital Summit – Session on viral content
4 min read
Scatter is covering the 13th edition of IAMAI’s India Digital Summit held at the LaLit. This is the third of the reports that will be flowing in. Watch this space for more. 13th India Digital Summit 17th January; Day 1 Hall 3: News & Media Session 4: Going Viral: Emerging Trends We live in a.....
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Jan 2019
IAMAI India Digital Summit – Session on tackling fake news
4 min read
Scatter is covering the 13th edition of IAMAI’s India Digital Summit being held at the LaLit. This is the second of the reports that will be flowing in. Watch this space for more. 13th India Digital Summit 17th January; Day 1 Hall 3: News & Media Session 3: Chaffing Fact from Fiction: Tackling Fake News Fake news. Two.....