Nov 2017

How to make your panel discussion successful

Cracking a conference - How make a panel discussion successful
Panel Discussions are an important part of a conference and delegates look forward to listening to, and interacting with the panellists. The content has to be good; the panellists should be a diverse mix (not motley crew!) of highly experienced, knowledgeable and senior people from the industry. They must be experts on the topic and.....
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Nov 2017

Why you need a branded content platform

Branded Content, Content Marketing Influencer Marketing
Yes, go ahead! Put all your eggs in one basket. I encourage you to. In fact, the best content marketing experts around the world encourage you to have all your content in one place, on one platform. Having a central hub for branded content is extremely important, and at this point, more and more brands.....
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Nov 2017

Moving B2B content marketing from Meh to WOW!

B2B Content Marketing Influencer Marketing Inbound Marketing
B2B content marketing isn’t as challenging as you think. It has been proven time and again, by brands such as Microsoft, IBM, GE, Deloitte and others, that B2B content marketing empowers organisations to solve real business problems. Whether it is generating brand awareness, engaging with existing users, making hype around a new product launch or creating a shift.....
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Nov 2017

Diwali Facebook Video Campaigns – 2017

Diwali Content Marketing Influencer Marketing Campaigns
Who would afford to miss out on the Diwali festive season? Every organization (read: marketing department) eagerly awaits for this mega festival to arrive. Its a bumper opportunity for them to launch products, offer discounts and do what not to ensure the sales bells rung the loudest. In today’s era a vital weapon for marketing.....
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Nov 2017

10 Free WordPress plugins for small businesses

Content marketing Influencer marketing wordpress
WordPress is a lot more than just a blogging platform. It is a fully customizable Content Management System (CMS) that can power anything from a basic business blog to a full-fledged e-commerce site. You just need to use the right plugins. So, if you’re using WordPress for a small e-commerce business, here are 10 free WordPress.....
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Nov 2017

Guide to writing responsive web content

Scatter Content Marketing Influencer Marketing Content Ideas Web Content
15 seconds that’s it! That’s all you get to prove that your content holds value for your audience. It’s fair because every web page is treated equal (unless you work for Google). Writing responsive web content requires you to know your reader well. Note that the users don’t come to read your content they are usually.....
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Nov 2017

3 Steps to building engaging content through the storytelling model

Storytelling Content Marketing Influencer Marketing
Great storytellers like J.K Rowling and Steven Spielberg engage the human brain with their storytelling models, taking their audience on an unpredictable ride. It’s a space that most marketers are trying to tap into as well. Marketing professionals and creative founders across the world today realise that selling products and services through storytelling is far.....
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