The proliferation of technology has made photographers and videographers out of us all. An image upload on Instagram or a video shared on YouTube is expected to attract a generous shower of likes and comments. However, this is far from the professional quality of work that not only creates a lasting impact on online media.....

Have you ever had to rewrite a piece so many times even after listening to a brief, you can’t see what’s wrong with it anymore? The good news is that it’s not just you. The problem that often lies at the root of such situations is that there exists a gap in the understanding of.....

About 90% of B2B businesses use content marketing to generate leads. But only 5% of them agree that their efforts are fruitful. So, what’s going wrong? For one, merely producing content is not enough. Your content needs to be relevant to the context for which it is created. This means it should add to an ongoing conversation or.....

Video has become the buzzword in the marketing arena for all the right reasons. Statistics support this claim as 90% of the customers say that videos are imperative for them while making a buying decision. Also, the mere mention of the word ‘video’ in an email subject line increases open rates by 19%. This interest has transformed the.....

Technology has influenced marketing in innumerable ways and very few people have followed it as closely as our Engineering Lead, Indraja Punna. In this Q&A she talks about technology’s influence on marketing, the role machine learning plays in content creation, and what inspired her to create Scatter’s workflow management system (WMS). Here’s what she had.....

Have you ever wondered why brands are increasingly choosing content marketing over traditional methods as part of their marketing strategy? Well, it’s because content marketing costs 62% less than traditional marketing and generates about three times as many leads! Today, 93% of B2B marketers use content marketing to communicate with their audience. But what is more important.....

Did you know that over 500 million hours of video are watched on YouTube each day? A sizeable chunk of that comprises branded video content, views of which have increased by 99% since June 2017. Understandably, video creation has become more ingrained in every brand’s marketing strategy. And if marketers are building a world that not only includes a.....