Delivering a good design-based visual experience often requires a consistent supply of images and stock photos. But it can be difficult to procure high-quality images that meet your requirement. Not just that, getting these can be expensive. Well-known stock photo sites charge upwards of Rs 35 for an image, that too if you sign up for a.....

Deep into the age of personalisation, it comes as no surprise when brands not only reflect contemporary social phenomena but also take a stand on these issues. One such debate that has affected every right-thinking individual is the shifting legal take on Section 377 of the Indian Penal Code. Instituted in 1861 during British rule,.....

Marketing is about convincing the consumer that a product, service, or brand is worth spending money on; it is about communicating an idea. This occurs in many forms, and strategies may include advertisements in print and other media, door-to-door campaigning, or celebrity endorsements – to name a few. However, this communication can sometimes be prohibitively.....

Video consumption in India increased by 5 times in 2017. Given such a significant rise, it is necessary to identify the various demographic groups that make up your consumer base – and their likes and dislikes on multiple social media platforms. Here are the five categories of generations in reverse chronological order: Gen Z refers.....

Recent data suggests that 88% of buyers research products online before making a purchase. A brand, therefore, must work hard to provide compelling information to consumers. As content writers, your job is to make content readable, informative, and persuasive. This takes skill, and it is easy to get muddled while trying to get all three.....

It’s no news that branded content has gained popularity, but did you know that as many as 84% of people expect brands to create content? With content marketing gaining such an impetus, it is almost a given that the demand for a content marketer is at an all-time high. However, the question most marketers struggle.....

Filmmaking is a complicated endeavour requiring a gamut of skills, and the camera is only a small part of that process. Oscar-winning works have been shot on iPhones (example: Malik Bendjelloul’s 2012 documentary Searching for Sugar Man), while poorly made films have been shot on Panavision cameras (you must have seen a few on TV)......