Branded content can be fun, interesting, informative, and edgy. It is a great way for brands to tell compelling stories and for publishers to build audience loyalty. For decades, advertising was the primary source of revenue for publishers. But owing to the slow growth of the traditional advertising market, branded content is now leading the.....

Did you know that over 55% of effective content marketers publish new content each day? It’s clear that marketers who don’t correlate efficient content marketing with business goals are missing out on a significant opportunity. Here are six goals content marketing helps businesses achieve: 1. Generates leads Over 80% of decision-makers prefer to get their.....

Would you believe 80% of viewers can recollect a video advertisement that they watched in the last 30 days? With a success rate like that, how can you not want to use videos in your content strategy? While video content is for everyone, the following seven industries in particular are seen to grab more than.....

Social media marketers are well aware that Facebook is the dominant power in the world of online product promotion. Instagram, however, has been leading the game over the last few years and is now one of the best possible places to market products and services. For instance, 62% of its users follow a brand on.....

31.7 million. That’s the number of bloggers expected to be online in 2020. The world of blogging has grown at an exponential rate recently. To build your audience and gain credibility, just follow these simple, straightforward blogging tips: 1. Don’t be too general There are hundreds of general-purpose blogs out there already. If you try to.....

Do you know how much information is generated on a daily basis? The answer lies in this real-time counter. In an age where information overload is at an all-time high and attention spans are at their lowest, a visual break goes a long way in holding the reader’s interest. If your digital content involves intensive.....

Every writing profession has its own demands. The tricks and techniques learnt in one field may have to be entirely unlearnt for another. Conversely, the shift may demand a judicious amalgamation to build upon the strengths of both. For journalists who are making the shift to branded content, it’s a fine balance between hanging on.....