Did you know that companies with blogs have 55% more visitors on their website? More and more brands are adopting content marketing now, which is a very good news for content creators= from bloggers to freelancer writers. Correction – It’s good news for content creators who are prepared to make the best of this opportunity......

Why infographics? Visuals are known to improve learning and retention by 400% 37% of marketers say that visual content is the most important form of content for their business Visuals make content 40 times more shareable 84% who’ve used infographics consider the medium effective Infographic production increases by 1% every day These numbers clearly show that visual.....

Consumers want information and not the promotion. More than 615 million devices are using Adblock now, with India being the largest user. People want their questions answered rather than lose it in the sales pitch. This is the sweet realisation that’s inspiring more and more CMOs to try content marketing. But an audience so averse.....

Panel Discussions are an important part of a conference and delegates look forward to listening to, and interacting with the panellists. The content has to be good; the panellists should be a diverse mix (not motley crew!) of highly experienced, knowledgeable and senior people from the industry. They must be experts on the topic and.....

Yes, go ahead! Put all your eggs in one basket. I encourage you to. In fact, the best content marketing experts around the world encourage you to have all your content in one place, on one platform. Having a central hub for branded content is extremely important, and at this point, more and more brands.....

B2B content marketing isn’t as challenging as you think. It has been proven time and again, by brands such as Microsoft, IBM, GE, Deloitte and others, that B2B content marketing empowers organisations to solve real business problems. Whether it is generating brand awareness, engaging with existing users, making hype around a new product launch or creating a shift.....

Who would afford to miss out on the Diwali festive season? Every organization (read: marketing department) eagerly awaits for this mega festival to arrive. Its a bumper opportunity for them to launch products, offer discounts and do what not to ensure the sales bells rung the loudest. In today’s era a vital weapon for marketing.....