When investors come forward to buy or invest in content companies, people wonder what attracts them, and what makes them want to invest in content. There are some notable examples: Jeff Bezos buying the Washington Post; Rupert Murdoch investing in Indian regional channels and VCCircle; Mukesh Ambani buying Network18. Of course, interests would vary and.....

Crossing a whopping 15 million, India has the second-largest pool of freelancers in the world. But, it’s safe to assume that majority of these people had the same question in mind when starting with their career in freelancing. Is it possible to make more doing freelance work than I would on a salary? Given that.....

Often asked in grammar… “’Your vs you’re” ‘Its vs It’s” ‘Affect vs effect” Which one is grammatically correct? Well, both of them are! In business, grammar and spelling mistakes cost money and affect your branding. What might sound right in your head could be gibberish when written down. To make life easier for you as.....

Search Engine Optimization professionals say that researching and incorporating the right keywords into your online content is integral to content marketing. Not only that, its usually said that SEO and content marketing go hand in hand. According to Kissmetrics, the keywords that SEO demands, is successfully fulfilled by content marketing by employing the right SEO.....

As a marketer, you have a plethora of options at your disposal to promote your brand online. While content marketing is one of the most effective ways to capture and retain the attention of your target audience, you need a comprehensive understanding of all its forms to make the most out of it. This is.....

Getting started is undoubtedly one of the hardest parts of successfully writing a novel. Are you at the stage where you know exactly what you want to write, but find it impossible to translate those thoughts into words? Don’t panic! You’re on the right track. All you need is a plan and the perseverance to.....

Articles are a great way to share a thought, story or a piece of information. But, as a writer, it’s sometimes difficult to craft a compelling piece that leaves a lasting impression in the minds of your readers. While there’s no shortcut to improving your writing skills, keeping a few things in mind can help.....