Marketers have forever mulled over how they can reach the customer in the most effective manner possible. They have yearned to map out the perfect path that a customer takes to the product, hoping to understand best all the thoughts and impulses that drive a purchase. The truth of the matter is that there isn’t one.....

‘Does a brand logo even matter?’, you ask. And ‘dear god, yes!’ we say. What lies behind a successful logo isn’t just its aesthetic attractiveness. Studies suggest that consumers tend to evaluate a brand or a product simply based on its logo. And it is not as if consumers haven’t strongly reacted to a brand.....

If it’s been a while since you read a book from cover to cover, it’s time to recharge your intellect. And given the rapidly shifting field, marketers especially need self-educating. Having a get-go attitude in the physical arena helps, but how can you evolve in addition to that? Your reading habits can have a direct impact on.....

Everybody loves things that are personalised. Whether it’s a passport cover with your name on it or relevant product recommendations from Amazon; personalisation makes things easier. As we continue to make users’ journeys as tailored as possible, utilising adaptive content on websites is now more crucial than it ever was. What is adaptive content? Adaptive content is adjusted based on various user-specific factors......

What factors make or break a content marketing campaign? Timely delivery and relevant information. Sure, a significant number of social media followers and the right influencers can positively affect the reception of your campaign. However, nothing ranks higher than saying the right thing at the right time. Here are some effective ways to achieve this: 1......

Apart from the fact that it’s a visual medium, why should you be marketing on Pinterest? It can offer you one of the largest audiences online – 250M active users every month. Moreover, 87% of pinners have bought a product after finding out about it on the platform. But these studies could hold relevance even for a marketer. Here are some factors that demonstrate how.....

If you’ve been in the field of marketing long enough, you would be aware of the constant debate between organic and paid advertising. The tricky thing is there isn’t one right answer. It’s like apples and oranges; you need both in tailored measures. But first things first: What’s the difference between organic and paid advertising? An organic advertising strategy.....