We all know that kids videos on YouTube get immense views and session time. As content creators, we have been using this Google-owned monetizing entity to structure our businesses and brands. However, due to a major backlash from audiences reporting ‘inappropriate content for kids’ over the past few months, YouTube has been forced to devise a policy that helps it keep a check.....

Creating efficient content and marketing it well are two sides of the same coin. Only a handful of brands around the world have been successful in efficiently combining the two. Though most marketers find it difficult to create engaging content consistently, a few businesses are not only busting age-old content marketing myths but also winning.....

Any news of a tweak in Google’s search algorithm is a heart-in-the-mouth situation for many digital marketers. If it’s a major update, it can result in a massive reshuffle in rankings. Penalizing or blocking of websites is bound to take place, which could affect your brand’s visibility in due course. If you are someone who.....

There’s a popular adage about content that every website owner, social media expert, and YouTuber will be familiar with. It goes: “Content is the king of the blog.” This axiom is spot on because every blog, website, social media platform, and YouTube channel needs excellent content. Unless you have superb content, you’re unlikely to be able to fulfill.....

So you’ve embellished your content with everything the experts suggested. You’ve written compelling copy in the form of short paragraphs, with subheads and bullets. You’ve thought of catchy titles that appeal to both users as well as search engine bots. You’ve plugged in some stunning images and cool infographics, along with a related video or two. What next? The success or failure of your efforts can’t be judged randomly; your work has to be measured in terms of.....

If you wish to dominate the virtual world, your content needs to be highly engaging – there are no two ways about it! We try all the ‘textbook’ ways to make sure that our content hooks viewers long enough to help us achieve our end goal, whether it’s a simple sign-up or a straightforward sale......

With the internet being accessed every second of every day, Search Engine Optimization (SEO) has never been more vital than it is today. And the key to improving your site’s performance is to adopt a simple SEO tool. If you’re looking for tools to quickly optimize your search results, here are some online tools that will up your SEO game in no.....