Employee advocacy is a trending marketing strategy for all the right reasons. Companies have now come to view their employees as the best brand ambassadors for their products. These companies are going the extra mile to help their employees grow by introducing a happy work environment, incentivizing initiatives, and enabling them to carve out success.....

While storytelling is innate to human beings and content is hailed as king, the real strength of it has been felt only since social media and digital marketing started to grow by leaps and bounds. Content marketing is not only an art; it’s a science too. This can be seen in the consumer-driven content marketing.....

Selling a product online isn’t easy in the face of intense competition. Content marketing thus becomes more significant than ever. And a good content marketing strategy should possess some essential ingredients to feed the consumer with the right content at the right time. As a seasoned digital marketer, you will know that there are different.....

You would have heard often enough about crafting relevant and engaging content that can help the consumer with a possible solution to a problem they face. But is good written content solely enough to push the envelope in content marketing? Well, there has to be some plan that should form the basis of your content marketing. A huge amount of online content is produced every hour, so how do you separate yours from the herd? There.....

TikTok has lately come up as a new online social medium. Brands looking to explore new marketing opportunities have already begun to leverage this emerging digital marketing platform. With Facebook, Instagram, and other social channels fast clogging up, brands were quick to harness the benefits of a platform that was low in competition but very high on engagement. Let’s take a closer.....

Designing a successful marketing campaign isn’t easy. Even if things are done to perfection, there’s no guarantee that it will be a hit. Essentially, what one must do is include as many ingredients as possible that experts recommend and wait for the campaign to work its magic. The importance of video marketing is increasing every.....

Let’s face it, competition today can be intense. To succeed, you need to continuously push the envelope of your creativity to really come out and outshine your competitors with extraordinary executions, not just ideas. Brands are trying every possible way to connect with users. Be it through moment or influencer marketing, or placing regular ads.....