“Branding is what people say about you when you’re not in the room” –Jeff Bezos The terms brand and tagline are often used interchangeably today. Even though a tagline does not entirely define the brand, it is a step towards making a powerful brand identity. Which is why when you hear the lines ‘The Happiest.....

With disruptive technologies and a surge in visual mediums of communication, it’s a given that video content will rule the marketing industry in future. As confirmed by the Cisco Visual Networking Index, video content is expected to make up 80% of all internet traffic by 2021. In this scenario, it becomes increasingly important to understand.....

No matter which marketing channel you may talk about, content is at the center of it all. Content helps a brand reach out to its target audience and connect with them. A well-thought-out content marketing campaign can really help your startup gain the traction it needs. More than 70% of marketers say that content marketing increases.....

The field of ‘sales’ is entirely metrics-driven. But instead of looking at sales through a peephole, you should look at it as a process. In other words, you should monitor various metrics that lead to a conversion instead of simply looking at the sales numbers. This will also help you identify gaps, if any, in the processes.....

As a marketer, the one superpower you must possess is adaptability. You could have put substantial money and effort into a particular marketing channel – but before you know it, your audience may have shifted loyalties to the next new innovation. Marketers today need to be agile enough to adapt to such changes. As today’s audience.....

You’ve spent good time and energy on creating a piece of content. But what happens to it once you hit publish? It drives traffic to your website, boosts engagement… and then, suddenly it all comes to a standstill. In today’s content climate, marketers are using a strategy to get more eyeballs on the content they.....

If you’re invited to be a keynote speaker at a content marketing conference, one thing’s for sure – you are well acquainted with the tricks of the trade. But how can you ensure you have a productive session and come across as the pro that you are? It all starts with preparing a great deck.....